PRE DESIGN was born out of a shared desire for creative and conceptual collaboration. Specifically, the brand successfully merges two distinct narratives into a unified and innovative story. Indeed, the founders believe that exceptional design emerges from a process of collective brainstorming. Furthermore, ideas are refined and enhanced through mutual dialogue. Consequently, this approach ensures that no single individual dominates the decision-making process. Instead, the design process involves thorough discussions and meticulous attention to detail. Moreover, this collaboration extends beyond design. In fact, both designers believe in fostering a life filled with fruitful dialogue and shared experiences.

Notably, the uniqueness of PRE’s jewelry stems from its uncompromising and in-depth creative process. Essentially, each piece tells a story within itself. Additionally, the brand thrives on constant innovation. As such, as its name suggests, PRE is always ahead of its next step or innovation. Therefore, it evolves alongside its customers’ growth and changing tastes. Crucially, PRE’s designs are not solely shaped by the personal preferences of its founders. Rather, the brand places significant importance on the tastes and desires of its clientele.